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The Allure Bridals collection is all about the details – beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.

Priced $1000 – $3000


ALLURE romance

Allure Romance is all about lace and ball gowns. Subtle silhouettes are incorporated with soft, feminine elements for a collection truly embodying its name: romance.

Priced $1000 - $1800

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calla blanche

Based in Toronto, Canada, Calla Blanche takes a fashion-forward approach to creating unique wedding dresses. Here, you will not find the basic, traditional wedding dresses that you’ve seen before. This includes using bold colors, diverse textures, and numerous types of luxurious fabrics and textiles.

Priced $1500 - $4500.



Wilderly Bride is a new collection from Allure Bridals, designed for the free-spirited, contemporary bride – the bride who’s looking for fluttering silhouettes and the dreamiest of details. The line has been thoughtfully curated to embody a sense of carefree elegance.

Priced $975 - $1500.



L’Amour is a Toronto-based designer and the sister line to Calla Blanche featuring their fashion-forward, unique and atypical bridal designs at price-points brides will love! Their mission is to outfit brides in dresses that truly reflect their unique personalities and look fantastic as they say their vows.

Priced $1000 - $2500

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Madison James

The Madison James collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.

Priced $1000 - $4500